Mr Eckow Sampson, Deputy CEO of Ghana Tourism Authority has called on Gonjas to jealously guard the rich cultural heritage handed down to them by their forebears.
He said the Gonja,as an the ethnic group has over 300,000 people speaking the language in Ghana and there is the need for it to be well packaged, promoted and told to attract both foreign and domestic tourists.
Mr Eckow made this known on October 30, 2021, at Bole when the chiefs and people of the town held this year’s Damba celebration.
Speaking of the Theme, “Promoting Culture and Heritage”, the role of traditional authority, he said has being the main asset the tourism industry has been promoting all this years.
He said culture is a way of life adding that its heritage is the transfer of it values to the younger generation.
He urged all to the maintain it as it embodies a lot of including the people language, dressing among others
Mr Eckow said the tourism potential of the Savannah region cannot be over emphasised because of the numerous number of tourist sites.
He mentioned among others the famous Salaga slave market, mole national park, Larbanga mosque among others.
He said the authority is seriously working to develop the Salaga Market and the Royal musleum adding that the authority is in collaboration with the MP for Bole-Bamboi and the Gonja land youth Association to see the success of these projects.
He urged the traditional authority to promote the art and culture of the Gonja people to the world.
He however lamented how COVID has affected the tourism sector in Ghana which he said the industry has launched the eat and dress Ghana campaign to revamp the tourism sector.